The objective of the MSC Malaysia Asia Pacific ICT Awards (MSC Malaysia APICTA) is to provide recognition to outstanding achievements of individuals, students, entrepreneurs, SMEs and organizations with operations in Malaysia who have contributed to the development of the MSC Malaysia initiatives or in building applications and services for the benefit of Malaysia. It recognises creativity, innovation, and excellence in Malaysian ICT. This annual Awards programme also provides an opportunity and an ideal environment for individuals and companies to gain local, regional and international exposure through on-going promotional activities, and through participation at the international Asia Pacific ICT Alliance Awards (APICTA).